Real Estate Investment Firm – BOOM! with Justin and Tara Williams


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In celebration of surpassing our 100th EPISODE, we are welcoming back all of the mentors, coaches and friends who have been instrumental in our Real Estate Journey. Today we have the honor of having Justin Williams back on our show. Joining him is his amazing wife, partner and Super Woman, Tara Williams.

Justin and Tara are the creators of House Flipping HQs, six-figure flipping, seven-figure flipping, and now eight-figure flipping, which Justin actually first teased on our show many moons ago on episode 9. And Tara is also a very highly sought after personal coach.

GETTING STARTED: Tara: “Well, we got married and I was a third grade teacher. And I was like, “Okay, I’d graduate in college. It was going to be my career. I’ll probably have some kids and then I’ll probably work at some point.” And my 25k cap was like, it was cap, it was a great job and I enjoyed it. And then Justin comes into my world. And it was like we can be good in anything. “You’re at service Tara.” “Well, service is good. That’s a good theme.” And he’s got these big ideas and he wants to start businesses, that we’re going to make million dollars in the first summer and I was just like, “Okay, sounds awesome.”

Justin: I was in college at the time. I never started business. My parents weren’t entrepreneur or anything, so it wasn’t like I really knew what I was doing. Other people have done it. Think about that.

Tara: Yeah. And so, I was like, “Okay.” He’s always running numbers. He’s always like, “Okay, maybe these are the dish sales, these are my people and these are my offices. “That’s a million dollars Tara!” I’m like, “You’re right. That totally is a million dollars.” And so, we started that business.

Justin: It was just a satellite dish, by the way.

Tara: And it went pretty low when you’re in a rut, a school of hard knocks. We made a lot of mistakes, we did a lot of good things. And then, but the goal of that, we had learned or thought we knew, that a lot of wealth is created through real estate. And so, after what? A couple of years in that business?

Justin: Yeah, after having lost a lot of money and getting a lot of debt, we worked our way out of that. We got into real estate.”

Justin and Tara’s real estate journey started when they found the masterminds and mentors and partners to help them to achieve their goals!!!

HAVE YOU ALWAYS BEEN THAT COUPLE WHO HAS THE SAME MINDSET?: Justin: “Have we always been that couple?”

Tara: “No. He’s always been that single. My response always at the beginning was, “Whoa, whoa, whoa. Ahaha. Ohhhh. Haahhh. Freak out, this is scary. This is crazy.” “Don’t say that. Don’t talk that.” “Uhuh, we can’t be that!” When we got married, he would come to our family parties and he would actually say what he was thinking, and I go, “Oh my gosh! You don’t just say what you are thinking. You don’t just do what you’re thinking.”

Justin: She’s been super supportive even with all the ups and downs and my crazy shenanigans?

Tara: He has a lot of ideas and he just goes for things and it’s amazing. His belief is like… He always talks me into things and he’ll be like, “Hey! Here’s what we do hon.” And my first response is usually like, “No. No.” And then he’ll talk about it for a while and I’m like, “Yeah. Oh that sounds amazing. We’ve got to do it.”

And so, I’ve learned over the time, over the years, to kind of more be on the same page, more meet in the middle. I’m still usually the one who’s like, “Okay, that’s a bit too much. Let’s tone this in here.” He’s still the idea person. I’m more of the implementation to finish things through. I like to be more organized and structured and he’s like fly by the seat on one’s pants, talk to everybody.

I go to a grocery store with a list and I’m going through the aisles looking through things. He usually goes to the grocery store and he’s like, “Hey! Where’s the pickles? Somebody tell me.” We navigate differently but our different personalities work well.”

Justin: The number one tip that I would give to couples, or even partners, or employees? we’ve worked up a lot of people. I have yet to find a person who is as awesome as me. I’m joking but I’m kind of serious, because obviously we act a certain way. We do things that we think are the best way to do things. Obviously we all think that we’re the most awesome. You can’t go around saying that because that’s not cool but what I found is, it’s so easy to focus on faults of other people. We focus especially in a spouse or a partner ? their qualities ? those are the things you think about, and let them know. A lot of times in a marriage or any relationship, people focus on the negative things. It’s like when you’re dating this guy you focus on the positive, and over time you focus on just the negative and those are the things that they hear, but if you really sit down and take time to think about all the amazing things that person does and you tell them, they’ll feel better, you’ll feel better, and you’ll recognize how amazing they are, because they really are, people who are amazing. You focus on those things, which just improves the entire relationship, which then improves the business.”

HOW DO YOU MAKE FAMILY AND BUSINESS WORK: Tara: How do we make it all work? Well, first of all, Google Calendar is my best friend besides Justin. You have to ? your life will get maxed. You’re going to be maxed on the home front, you’re going to be maxed on the business front. We’re very involved in our church so we’re going to be maxed on our church spiritual front or whatever hobbies that you got. Anyone has hobbies, and want to go on dates and ?

Justin: We go on a date every other week?

Tara: So an amazing thing happens is when you put yourself in situations where there’s more on your plate than you can handle so you get maxed. And you can either respond to it and fall apart and shrink from it or you can take the opportunity to filter your life. You have to go through it and go, “This isn’t important. This isn’t important. That’s got to go. That’s got to go,” on a daily basis. You can’t to do that, not going to get to that. I’m okay with that, I’m okay with that. This is what has to happen every day. These are the things that matter to me, these are the things that have to be worked on.

So, it really is an amazing opportunity to let go of some of the things that aren’t really making you who you want to be. You have to learn to be more efficient with your time. You’ve got to learn to manage your energy more ? where you have energy left to do the work and also be with your family. You got to learn to let go of a lot of emotion; it’s not working for you. If you’re way down and you’re stressed and you’re falling apart, you’re not going to have anything for your family or anything for your marriage.

You have to learn to work through your emotions. It’s an incredible opportunity to go, here you are maxed, what are you going to get rid of? What are you going to let go of? If you don’t, you’re going to stay stuck where you’re at or you’re going to crash burn… It’s this process of just continually letting go of something good for something better, so that you can keep progressing. It takes lots of little random things, simple time management, lots of conversation and lots of evolving.

WORDS TO LIVE BY: “It is not the critic who counts, not the man who points out how the strong man stumbles, where the doer of deeds could have done them better. The credit belongs to the man or woman who’s actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs, who comes short again and again, because there is no effort without error or shortcoming; but who does actually strive to do the deeds; who knows great enthusiasm, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”


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